With the weather beginning to cool and peak tanning season beginning to appear on the horizon, industry product manufacturers are gearing up to introduce their latest innovations. This is a critical moment to seize the opportunity and set the stage for a successful fall, winter and spring. It’s definitely not the time to settle for “good enough.” The effort you put in now to refine your sales strategies can make all the difference as demand surges.

Fine-tuning how you market and present these new products, or how you equip and motivate your sales teams, can significantly impact your sales performance. Any improvement in your approach can translate into better sales figures as well as enhanced client satisfaction. The goal isn’t perfection, but rather continual progress. Even minor improvements will make a significant difference in the bottom line when they’re consistently employed across thousands of client interactions.

In this article, we’re sharing some of the most compelling recent advice we’ve heard from successful tanning operators around the country. Who knows? Implementing any one of these strategies may be the key to unlocking thousands of dollars of new product sales revenue in the months to come.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.