November is an exciting time for the tanning industry as it often marks the release of new products for the upcoming season. This time of year provides the perfect opportunity to revitalize your salon’s offerings, excite your loyal clients, and attract new customers before the busy winter season. With the right marketing strategy, you can maximize initial sales and make a lasting impression that carries momentum into the next year. Here’s how to introduce and market new tanning products this November for optimal results.

1. Build Anticipation with a Pre-Launch Campaign

Before new tanning products hit your shelves, build buzz and excitement among your clientele with a well-timed pre-launch campaign. Start teasing the upcoming product releases a few weeks in advance through various channels, including social media, email newsletters, and in-store displays. Share product benefits, sneak peeks of the packaging, and even customer testimonials if available.

For example, countdowns on Instagram Stories, exclusive previews in emails, or “mystery product” campaigns can intrigue your audience and keep them coming back for more information. The goal is to create anticipation and build a waitlist of customers eager to try the new offerings the moment they launch.

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