Savvy salon owners know that staying connected with their customer base is key to keeping business strong. Email marketing is a powerful tool for maintaining customer engagement, promoting seasonal offers, and positioning your salon as a go-to resource for beauty and wellness tips. Here’s how to craft email newsletters that keep your clients engaged and coming back throughout the winter months.

1. Crafting Compelling Subject Lines

The subject line is the first impression your email makes, so it has to be enticing enough to encourage customers to open it. Keep it short, punchy, and relevant to the season. You might consider using a sense of urgency or a holiday theme to make it stand out. Here are a few examples:

• “Stay Golden This Winter—Exclusive Offers Inside!”
• “Warm Up with Our Holiday Tanning Deals!”
• “Glow Into the New Year with These Beauty Tips!”

Experiment with emojis, humor, or personalization—such as including the recipient’s name—for an added touch of engagement.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.