By Scott Nichols

When I was starting to write this article, I had a few topics that I wanted to talk about. I couldn’t decide on just one, so what I am going to do today is write briefly about a few similar topics I think are important for the employee’s mindset. My hope is that each of these topics triggers something in your mind, and you take it upon yourself to do some more digging.

Topic One: What is your job as a customer service representative?

I think, for most of us, the first thing we think about when asked this question is to put someone in a tanning bed, red light or sunless booth. If you think that’s the job, you will struggle! Sales will be difficult, and you will eventually find the job dull and boring. So, what is the correct answer? It’s to make the customers happy! I know, I know, that sounds corny, but it’s true. When I get a chance to be behind the desk, my mindset goes to finding a way to make as many customers happy as possible. When I do this, the customers are upgrading and trying different products and services. I always find out why the customer is tanning, ask them if their goals are being met, and if they are looking for more color. If they say yes, they are looking for a little more color, you can talk to them about sunless, upgrading, and using different lotions. The last thing I am going to say about this is, if there is a bed open that the customer can upgrade to (and they haven’t tried it before), put them in it! Think of how much you spend on advertising and marketing – the goal is to put customers at our highest level, and literally you have a customer in front of you and a bed open. Put them in it!

Click here to read the entire article in the latest issue of Smart Tan Magazine online.