Most people know tanning businesses for their UV and spray tan services, but many aren’t aware that they also offer wellness treatments like red light therapy, halotherapy, and infrared saunas. As more tanning businesses expand into the wellness space, they find themselves competing not just with other tanning salons but also with spas, wellness centers, and holistic health practitioners. This means strong local SEO strategies are more important than ever to ensure potential customers find your business when searching for these services.

To stand out in a crowded market, your online presence needs to be optimized for both tanning and wellness-related searches. If you want your business to appear when potential customers search for “red light therapy near me” or “best wellness spa in [your city],” here’s how to improve your local search rankings in 2025.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.