For many salons, the holidays represent the second-biggest sales surge of the year, right behind peak tanning season. Gift-buying momentum starts earlier than ever, and salons that prepare their gift card and package strategy now can position themselves to capture both impulse purchases and planned spending from loyal clients.

October is the time to get ahead. By finalizing your offers, designing your displays, and scheduling your promotions before the first holiday ad hits TV, you’ll be ready to maximize the season’s earning potential without last-minute stress.

Click here to read the entire article in the October issue of Smart Tan Magazine online.