Savvy salon owners know that staying connected with their customer base is key to keeping business strong. Email marketing is a powerful tool for maintaining customer engagement, promoting seasonal offers, and positioning your salon as a go-to resource for beauty and wellness tips. Here’s how to craft email newsletters that keep your clients engaged and coming back throughout the winter months. 

1. Crafting Compelling Subject Lines

The subject line is the first impression your email makes, so it has to be enticing enough to encourage customers to open it. Keep it short, punchy, and relevant to the season. You might consider using a sense of urgency or a holiday theme to make it stand out. Here are a few examples:

• “Stay Golden This Winter—Exclusive Offers Inside!”
• “Warm Up with Our Holiday Tanning Deals!”
• “Glow Into the New Year with These Beauty Tips!”

Experiment with emojis, humor, or personalization—such as including the recipient’s name—for an added touch of engagement.

2. Offer Seasonal Discounts and Promotions

Customers love a good deal, especially during the holiday season when they’re already shopping. Create a sense of urgency by offering limited-time discounts on memberships, tanning sessions, or beauty products. Consider highlighting specific seasonal packages like:

• “Winter Glow Package”: Offer bundled deals that include a combination of tanning sessions and skincare products to help combat winter dryness.
• “Holiday Gift Cards”: Encourage your customers to give the gift of beauty with special promotions on gift cards—perfect for last-minute shoppers.
• “New Year, New You Specials”: As the new year approaches, promote offers that emphasize a fresh start, such as discounted wellness services like red light therapy.

Incorporate these deals seamlessly into your email copy, providing clear calls to action such as “Book Now,” “Redeem Offer,” or “Shop Holiday Gifts.”

3. Provide Winter Skincare and Beauty Tips

Winter weather can take a toll on skin, making your salon’s expertise in skincare especially valuable. Share helpful tips that tie into your services and products, showing clients that you care about their well-being year-round. For example:

• Moisturizing Tips: Recommend specific lotions or skincare products you sell in the salon that combat the effects of dry winter air.
• Sun-Kissed Winter Look: Offer advice on how customers can maintain their tan during the colder months, whether through regular salon visits or at-home tanning products.
• Prepping for Holiday Events: Provide beauty advice for those getting ready for holiday parties, such as a glowing tan that complements their winter wardrobe.

Not only does this build your credibility as a beauty expert, but it also provides an opportunity to promote the products you sell.

4. Engage Customers with Interactive Conten

Emails don’t have to be static. Get creative with interactive elements that encourage your customers to engage directly with your content. For example:

• Surveys or Polls: Ask customers what type of offers or services they’d like to see during the winter months. You can even use this feedback to inform future promotions.
• Countdown Timers: For limited-time offers, use countdown timers to create a sense of urgency and excitement.
• Personalized Recommendations: Based on past purchases or services, send personalized suggestions for skincare products or wellness services that suit each customer’s needs.

By making your emails more dynamic, you can boost customer engagement and increase conversions.

5. Include Clear Calls to Action (CTAs)

No matter how engaging your content is, it needs a strong call to action (CTA) to drive customers to take the next step—whether that’s booking an appointment, purchasing a product, or redeeming an offer. Your CTA should be clear, concise, and prominently placed within the email. Examples include:

• “Book Your Winter Glow Session Today”
• “Get 20% Off Holiday Gift Cards—Limited Time!”
• “Shop Now for Skincare Essentials”

Incorporating buttons and links that stand out visually can help guide customers to take the desired action.

 In conclusion, maximizing your email marketing efforts during the winter season is all about keeping your customers engaged, offering them valuable content, and giving them reasons to visit your salon—even when it’s cold outside. By combining seasonal offers, beauty advice, and strong calls to action, you can drive traffic and boost sales. Staying consistent with your email marketing will keep your salon top of mind, ensuring a strong finish to the year and a great start to 2026.