No matter how hard a salon works on sales training or how aggressively they incentivize staff to sell, in most cases, there will still be one or a few top performers who sell significantly more than the rest of the team. When you consider the difference in sales average between a top performer and a bottom performer added up over a month or a year, it’s clear how important the performance of your sales team is to your success. But while ever making up all of the difference is unrealistic, you can promptly maximize the impact of your best salespeople by giving them the most opportunities of which to take advantage.

Your peak hours can make or break profitability, and scheduling plays a pivotal role. Efficiently managing your workforce, especially your top salespeople, during busy times can significantly impact revenue and customer satisfaction.

 Before diving into scheduling strategies, it’s crucial to understand your salon’s peak hours. These are the times when foot traffic is at its highest and demand for your services surges. Typically, peak hours in tanning businesses might coincide with evenings, weekends, and special occasions such as holidays or prom seasons. Analyzing historical data and customer trends can help identify these peak periods accurately.

Your best salespeople are invaluable assets when it comes to maximizing revenue during peak hours. They possess the skills, experience, and charisma to upsell services, products, and memberships effectively. By strategically scheduling them during busy times, you can capitalize on their strengths. Placing them at the frontline during peak hours ensures that every customer interaction has the potential to result in a more significant sale. Top salespeople possess the finesse to suggest upgrades or complementary offerings seamlessly. Whether it’s promoting premium memberships or introducing new skincare products, their persuasive abilities can significantly boost average transaction value. Amidst the busy season rush, maintaining service quality is also paramount. Your best salespeople are adept at balancing efficiency with excellence. Their expertise ensures that customers receive top-notch service, contributing to positive reviews and word-of-mouth referrals.

To harness the benefits of scheduling your best salespeople during peak hours, regularly evaluate sales performance metrics to identify top performers. Track key indicators such as conversion rates, average transaction value, and customer satisfaction scores.

Offer flexible scheduling options to accommodate your top salespeople’s availability during peak hours, and consider incentivizing additional hours during high-demand periods. You want staff to view the opportunity to work peak hours and earn more commission as an incentive in itself. While some might not be happy about getting all the “bad shifts,” there’s no harm in being honest about the fact that the “good shifts” are earned based on performance. However, do consider the benefit of working peak shifts when continuing to evaluate performance, and don’t hesitate to give a lower performer a shot at prime time if they show signs of stepping it up!