For a new owner just months into the tanning industry, most early decisions come with a level of uncertainty. For Chris Crescenzo, one of those tough decisions paid off almost immediately. Within two months of installing the SmartSun Therapy SST28 at his Sol Kiss Tanning location in New York, the unit had already generated enough revenue to cover its cost—delivering a return that not only strengthened cash flow but reinforced the direction he was taking the business.

“It’s literally been a gamechanger, a life changer, here with this unit in my area because nobody else in this area offers this type of red light,” he says. “I’ve seen an uptick in business and the bed paid for itself within two months, which is great, and it’s only getting busier. I’m seeing the usage on the red light go higher and higher every month, and it’s ultimately surpassing some of my most popular UV units. I also saw that customers I would have lost in the wintertime were coming for red light, which is phenomenal.”

Click here to read the entire article in the latest issue of Smart Tan Magazine online.