Mediterranean Sun Spa sold roughly 30 SmartSun Therapy memberships before the unit ever reached the salon. Owner Lisa Kappatos launched them at $99 a month this spring, and now she’s already decided that price point needs to move up.

“Right when we ordered it, we started telling people we’d be getting a full-body lay-down for red light,” Kappatos says. “We asked them about it before, and everybody thought it was a great idea. We started selling memberships a few weeks before it was delivered, and we’d already sold about 30 of them before the bed was even in the salon. At that point I knew it was going to be successful.”

Five months later, she isn’t second-guessing any of it. “We love it. I love it. The customers love it,” she says.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.