One of the strongest additions to Smart Tan’s product line this year is getting rave reviews from salons who have incorporated it into their regular training curriculum.

Smart Tan’s Lotion Sales Training course, a 40-minute video program complete with a post-program quiz, has already been credited with increasing sales in Smart Tan salons.

“This course, along with the Smart Tan Masters Program, helped my staff increase its lotion sales 56 percent,” said Megan Wollschlager, manager of South Shore Tanning in Bemidji, Minn. “It was a huge factor in our selling process.”

The program, set in an easy-to-follow talk show format, covers every aspect of the lotion sales process, including:

• How tanning lotions work.
• How and why salons and customers benefit from lotion sales.
• Lotion types – how to simplify what makes them different and how those differences should be marketed.
• Smart Tan’s three steps of the lotion sales process.
• Overcoming clients’ main sales objections.
• Strategies for selling to a first-time client, a repeat customer and a returning client.
• Strategies for dealing with price differentiation.
• Keys to closing lotion sales.

Smart Tan Vice President Joseph Levy hosts the talk show format program, which features Smart Tan Sales Trainer Jerry Marfut.

“Regardless of the lotion lines you offer in your tanning facility, the principles of this program apply to every tanning facility and every lotion product,” Levy said. “With this approach, we’ve made lotion sales an easier process to teach in your salon. That’s what’s made this program so successful.”

For more information on Smart Tan’s Lotion Sales Training program call Smart Tan at 800-652-3269 or 866-795-3755 in Canada.