By: Will Dias

While researching information for this article I came to a surprising realization: The premise of Electronic Funds Transfers or EFTs is actually very simple. Basically, any electronic transaction that moves funds from one account to another is considered an EFT. This can be done in a variety of ways, the most common of which are through debit cards, credit cards and checks.

While EFTs are relatively simple to understand, using them to set up a successful membership/loyalty program is not. So I spoke with four leaders of the indoor tanning business community from across the country to shed some light on what makes their programs successful and how you can use their insight to replicate that success.

From speaking with these leaders I found some similar themes to a successful program but there wasn’t one specific recipe for success; each organization had their own strategies tailored to their market……READ MORE