The March issue of Smart Tan magazine hit stores this week, with a cover story exploring how four successful tanning retailers have turned electronic fund transfer programs into full-out salon loyalty programs — and how that is changing the business.

“The successful tanning retail operations of the future understand how to use EFT capability as just part of an overall salon loyalty program,” Smart Tan Chairman Matt Russell said. “Smart Tan will be working this year to help our members understand this and other aspects of salon marketing as part of a complete approach to running a successful tanning business.”

The March issue of Smart Tan Magazine also looks at text marketing programs — the marketing medium not only of the future, but of the present — and how to incorporate a powerful program in your business.

To read the March issue of Smart Tan magazine on-line as an e-magazine click here.

To read the Canadian Smart Tan magazine click here.