By: Chris Cummings

Susan Boyle has sold more than 10 million records in a little over one year. That’s quite the feat for anyone, let alone a single woman in her late 40s with no background in performing. So was it Boyle’s amazing voice or stunning looks alone that sold those records? No, it was her story.

Storytelling is a powerful marketing tool. When you bring people into your world, they connect with you on a level much deeper than what you can offer through a discount or promotion. They want your story to become part of their story…….READ MORE