So you want to reach your customers. You send out marketing materials, then more, then more. Yet you still don’t receive the response you want. In fact the response is actually decreasing now, which instinctively makes you try harder. Is it possible to overly market? It sure is. This is actually a very detrimental activity for your business.

When you decide to directly market to your prospects – whether it’s via social media and e-mail, or printed materials like direct mail pieces – be careful how you do it. It’s easy to cross the line into spamming and degrade your image……..READ MORE