Snooki’s Media Access and Power a Business Game Changer for the Indoor Tanning Industry

Jersey Shore’s Nicole “Snooki” Polizzi, the world’s hottest – and tannest – reality TV star, and Supre Tan’s CEO Bruce West, the indoor tanning industry leader from the shores of Texas, have announced their premium indoor tanning salon product collection from the Snooki Beauty Care division of the Snooki brand. This follows on the heels of Snooki’s Sept. 12 appearance on Anderson Cooper’s new daytime talk show on FOX Television, Anderson’s visit to a Manhattan indoor tanning salon and Snooki’s gifting to Anderson a surprise indoor tanning product from her new partner Supre Tan, branded Anderstand by Snooki.

“This is the first time the indoor tanning industry will experience the power of Snooki and her team from Supre,” says West. “This is a business game-changer with Snooki’s unprecedented media and marketing power outdistancing the competition by generating billions of consumer impressions through innovative campaigns and initiatives driving untold massive numbers of new consumers to salons.”

According to Snooki and West, the new Snooki/Supre Tan indoor tanning product partnership will be introduced in three phases: First, it will start with three products planned for launch in November at salons across America; second, it will be featured in comprehensive detail in the November issue of Smart Tan, showcasing the products and their trademark Snooki-bling packaging design. And third, it will be further supported by Snooki’s star-studded appearance at Smart Tan Downtown – the world’s largest indoor tanning show and conference – at the Nashville Convention Center Oct. 14-16, with massive local and national media coverage promoting and commemorating Snooki’s surprise participation in the festivities of Smart Tan Downtown.

“It’s my dream come true: my own collection of amazing indoor tanning products with my new friends at Supre Tan,” says Snooki. “The search for the Holy Grail of the deepest, most golden and lasting tan ends with Supre Tan’s partnership with the Snooki Beauty Care division of the Snooki brand. We offer only the best indoor tanning products available anywhere, hands down!”

Snooki has often remarked the question most fans ask her is how she gets and keeps that deep, dark golden tan. Now, she’ll be able to tell them: “The Snooki brand products by Supre Tan, of course.” Snooki and Supre Tan have worked together closely in the early stages of their new partnership to deliver the strongest collaborative result of industry needs coupled with what Snooki wants and what her fans want and love, giving her fans and countless others across all consumer demographics the very best the industry has to offer.

Snooki stars in Jersey Shore, MTV’s number one most-watched series in its history and America’s number one most-watched cable series, outdistancing the viewership of all other leading cable series, such as Keeping Up With the Kardashians. Jersey Shore’s season four debut episode reached nearly 9 million viewers. Snooki’s a Rolling Stone magazine cover girl, and she’s appeared on leading TV talk shows over 50 times. Snooki has just reached the milestone of 3 million Twitter followers, set to double in 2012, making her far and away the most tweeted star of Jersey Shore, and among the most tweeted stars in the world.

Nicole’s love of tanning is huge online. Her millions of ardent fans closely follow her choice of tanning products. Here are Google Search Results: Snooki + indoor tanning = 2.39 million results. A Google Search of Snooki alone provides 16.6 million results.

It naturally follows the Snooki brand empire with the best manufacturing and retail partners to be announced soon. The Snooki Beauty division of her brand features Snooki fragrance launching November from Aladdin Fragrance, and now Snooki indoor tanning products launching November at salons everywhere with Supre Tan, leveraging the Snooki Beauty Care division with more beauty categories to be announced soon.