If you’re looking for a new way to attract new customers to your salon, try foursquare. Foursquare is a location-based social networking website where mobile phone users can “check-in” at different venues, such as restaurants or tanning salons. Checking-in allows the user to post their whereabouts on Facebook and Twitter for their friends to see, drawing attention to your salon by someone who might not otherwise know about your salon.

Watch this three-minute video from Scott Gerber, founder of the Young Entrepreneur Council, and Joe Meyer, CEO of HopStop, for tips on using foursquare to your advantage.