Tanned skin has been a popular accessory for over 80 years. Have any of you ever wondered why? Autumn Whitefield-Madrano is a writer for The Beheld, a blog examining our concepts of beauty. In her blog, she reviews the history of the tan, discusses the differences between using self-tanners and tanning in the sun or at a salon, and also examines how the skincare industry makes billions producing sunblock by using Sun Scare tactics to persuade people that avoiding the sun is better than soaking up the sun’s rays.

To read The Enduring Popularity of Tans from The-Beheld.com, click here.