Tanning salons are gearing up this May to join a coalition of businesses supporting a breast cancer charity that promotes vitamin D sufficiency as the most powerful breast cancer prevention strategy.

May is Natural Breast Cancer Prevention Month, as recognized by the Breast Cancer Natural Prevention Foundation (www.PreventBC.org) and Smart Tan encourages salons across North America to arm themselves with fundraising kits to support the effort while increasing understanding of vitamin D’s role in breast cancer prevention in your community.

BCNPF promotes natural breast cancer prevention strategies — including getting vitamin D levels tested and raised to natural sufficiency levels — as the best way to cut breast cancer risk in half. As a breast cancer charity, focusing on prevention rather than detection sets this group and this effort apart. That’s why Smart Tan encourages you to get involved.

“Most tanning businesses support breast cancer charities at some point in the year, so why not support a charity that is actually promoting a message that is in line with what we know about vitamin D — that natural levels are associated with a significantly lower risk of breast cancer,” Smart Tan Vice President Joseph Levy said. “This is just an excellent non-profit program for you to support through your tanning business.”

It’s an easy turn-key operation for your salon: Smart Tan is distributing fundraising/awareness kits for the non-profit Vitamin D Foundation, which supports the Breast Cancer Natural Prevention Foundation. Proceeds support the non-profit groups, and the fundraising kits enable your stores to earn back the cost of the kits. It’s a win-win-win for your business, your community and for the non-profit charities you will be supporting.

Click here or call 800-652-3269 or 866-795-3755 in Canada to order your salon fundraising kit.

Click here to read more about the program in Smart Tan Magazine.