Jay Steinfeld’s article on Inc.com, “5 Reasons You Should Be on Twitter,” provides us with no-excuse explanations as to why all companies should be tweeting.

1. You can connect personally with your employees. There has been a lot of controversy in the past about employers adding their employees on Facebook, but Twitter is a great way to communicate with employees without feeling like you’re intruding on their privacy.

2. You can connect comfortably with the press. Being able to connect to the press can be essential to your business, especially if you have something great happening at your salon that you’d like the press to cover. This is a quick, easy way to get their attention, and it’s a great way to build rapport by complimenting them on a job well done on other articles as well.

3. You can monitor what matters most to you. It’s like Google Alerts in conversation form. You can set up searches to monitor your salon and your competitors, and also search and create lists to learn about anything that matters most to you. TweetDeck or Hootsuite are great tools to make those searches easier.

4. You can build and revive relationships. Steinfeld says it best: “It’s fun to ‘meet’ your favorite CEO, athlete, musician, or artist via Twitter. At my company, Blinds.com, I can reach radio hosts that agree to endorse us. I enjoy staying up to date on their thoughts at important times, such as during a business conference or play-off game. Remember to retweet, too. Today, it’s a form of social currency that is valued by employees, colleagues, and friends. Be generous and link often; the gesture will come back to benefit you, too.”

5. You can follow the goings-on of the world. Trending topics on Twitter show what people are tweeting about to keep you on top of daily news and much more.

Read the full article on Inc.com by clicking here.