The non-profit Sunlight Institute — an independent organization founded by sunlight/vitamin D advocate Dr. Marc Sorenson to promote sunlight as an essential part of life — this week launched a new facebook page to spread its message.

“Sunshine is free. No one sells it. It has neither a marketing team nor an advocate to defend it against the lies and the all-out assault by those who make billions of dollars annually preaching an over-the-top message of ‘Sun Scare’ instead of teaching a balanced message of proper sun care,” Dr. Sorenson wrote. “There is no doubt that the benefits of regular sun exposure — highlighted by, but not limited to, vitamin D production — are among the most under-appreciated of all preventive health measures available to us today. And yet, 3 out of 4 Americans are Vitamin D deficient. This misguided epidemic is not only harming us physically and mentally, it’s costing the very health care system that sustains us billions of dollars each year.”

Dr. Sorenson continued, “That’s why I’ve started the Sunlight Institute — to shed some light on what should be blatantly obvious to us all. Sunshine is natural and intended. Neither our planet nor we could live without it. That message needs to get out. But it’s not enough, we also need to bring to light the issues, organizations, and individuals who are keeping us in the dark, while we advocate for change.”

The page opened with a five-minute video explaining how “Sun Scare” is a profit-motivated effort to twist proper sun care into total sun avoidance.

To visit and friend the Sunlight institute’s facebook page click here.

To visit the Sunlight Institute’s web site click here.