As increased scrutiny and regulation continue to play a growing role in what lies ahead for the indoor tanning industry, top industry veterans are increasing their support of the ITA’s Special Fund. PC Tan and Palm Beach Tan have teamed up with Smart Tan in a fundraiser to be held during Smart Tan Downtown 2012. PC Tan CEO Susan Miller joined Palm Beach Tan President Diane Lucas in announcing a partnership for an exclusive sunbed giveaway valued at over $61,990 at this year’s show.

PC Tan and Palm Beach Tan, Inc. have donated two high-performance beds—both autographed by Pauly D, JWOWW and Snooki. The donated beds include a uwe Lotus (MSRP $25,995) and a KBL 5600 Alpha (MSRP $35,995). Anyone who purchases a Smart Tan t-shirt will be entered to win the beds. The t-shirts are available online now at http://smarttan.com/conference/register.php. All proceeds from Smart Tan’s t-shirt sales will be donated to the ITA Special Fund. The ITA Special Fund is specifically designated to retain scientists to examine and dispute allegations that indoor tanning causes melanoma, to pay for lawyers to protect the industry from further actions by the FDA, and to help with state lobbying efforts against under-18 tanning bans.

PC Tan and Palm Beach Tan Inc. are natural partners in this effort. PC Tan is the exclusive North American importer of world-class uwe and KBL equipment as well as being a leading distributor of lotions, lamps, parts, and accessories to the tanning industry. As a founding board member of the Indoor Tanning Association, Susan Miller has been a committed industry advocate for over 25 years. Palm Beach Tan, Inc., is the nation’s largest chain of indoor tanning salons with locations coast-to-coast. Since joining the ITA Board in 2009, Diane Lucas has played a leadership role on numerous key industry initiatives. Both executives have been instrumental in raising hundreds of thousands of dollars for the ITA Special Fund.

“We believe these tanning beds, autographed by key cast members of MTV’s Jersey Shore, will enhance any salon. I encourage everyone to support the industry and purchase a Smart Tan T-shirt for a chance to win,” said Miller.

“We are excited to join our friends at PC Tan and Smart Tan in our continuing efforts to gain the science we need to support our industry,” said Palm Beach Tan’s Diane Lucas.

The beds will be on display at the entrance to the trade show floor at Smart Tan Downtown, October 19 through 21, in the Nashville Convention Center. To learn more about PC Tan and Palm Beach Tan, Inc., visit pctan.com and palmbeachtan.com.

Click here to register for Smart Tan Downtown.