In the age of social media dominance, TikTok has emerged as a game-changing platform, revolutionizing the way businesses approach marketing. From viral dance challenges to creative makeup tutorials, TikTok has proven to be an influential tool for businesses looking to …

Jason Belon has believed in the power of red light therapy for years — long before most salons had even considered it. His journey started with the early MyLipo paddle system, then expanded to the POLY Rejuv LED. Having done …

No matter how you look at it, once you’ve learned sales skills, you’ve sharpened a tool that will help you throughout your life. Sales performance in any job leads to individual success in the form of promotions, raises, and future …

Is it time to take your memberships to the next level?

While plenty of tanning businesses are still thriving by focusing on driving the majority of their members to all-access memberships that showcase exceptional value, others are now starting to …

By Scott Nichols

How many times has an employee called you and said they can’t sell anything today? “Nobody is buying anything! I swear I’m trying, but literally everyone is saying no!”

I hear this all the time, and it’s …

Many experts believe that the deficiency of sun exposure as a result of modern indoor lifestyles is widespread enough to be considered a health epidemic. They call it “mal-illumination.” Put simply by Dr. John Ott, who coined the term in …

Every salon owner wants equipment that draws people in—and keeps them coming back. In today’s market, that means more than just offering a great tan. Clients are increasingly focused on how they feel, not just how they look. They’re seeking …

By Dr. Marc Sorenson, Sunlight Institute

A press release from the Vitamin D Society of Canada discusses the need for vitamin D in the winter, in order to reduce the risk and intensity of seasonal affective disorder, or SAD. SAD …