Every holiday season, salons gear up for gift card sales, special promotions, and last-minute shopping rushes. But there’s one area of your business that’s perfectly positioned for gifting—and often easier to promote than tanning services: wellness.

From red light therapy …

By Scott Nichols

Today, let’s talk about goals. Okay, before you turn the page because of another boring article about goals, just give this one a chance. This one will be different; I promise you that. Of course, we will …

Why do you have a social media page for your business? If your answer has anything to do with what other companies are doing or how many consumers are on a platform, you might be missing a sense of purpose …

By Matt Russell, Smart Tan CEO

If you’ve purchased a reputable medical-grade red light therapy device, you need to give some serious thought about committing to that level of investment. Credible red light therapy is not, and should not be …

Marketing in the tanning and wellness industry has traditionally leaned toward broad seasonal themes: “get your summer glow,” “holiday specials,” “New Year, new you.” While these approaches keep your brand visible, they often lack the precision needed to spark strong …

By Scott Nichols

The holiday season is upon us, and many salons are gearing up for their promotions and sales. We are entering one the best times of the year with customers wanting to get their holiday tans on. November …

With winter and holiday vacations to warm destinations on the horizon, outdoor sun safety is as important as ever this time of year. It’s a good thing 83 percent of indoor tanning businesses said they teach their clients sunburn prevention …

In less than three years since the introduction of the SmartSun Therapy brand, the innovatively designed SST28 system has successfully elevated red light therapy to unprecedented heights in the tanning industry.

In the process, Smart Tan CEO and founder of …