In today’s tanning industry, creating a customer-centric company culture is key to long-term success. It’s not enough to simply provide a good service—salons need to create an environment where customers feel valued, understood, and consistently satisfied. A customer-centric culture isn’t …

Everything we do as indoor tanning professionals is based upon the underlying premise of sunburn prevention.

It’s a big part of the reason why all operators are trained in UV science, why we skin-type our clients, gradually acclimate them to …

Every holiday season, salons gear up for gift card sales, special promotions, and last-minute shopping rushes. But there’s one area of your business that’s perfectly positioned for gifting—and often easier to promote than tanning services: wellness.

From red light therapy …

By Scott Nichols

Today, let’s talk about goals. Okay, before you turn the page because of another boring article about goals, just give this one a chance. This one will be different; I promise you that. Of course, we will …

Why do you have a social media page for your business? If your answer has anything to do with what other companies are doing or how many consumers are on a platform, you might be missing a sense of purpose …

By Matt Russell, Smart Tan CEO

If you’ve purchased a reputable medical-grade red light therapy device, you need to give some serious thought about committing to that level of investment. Credible red light therapy is not, and should not be …

Marketing in the tanning and wellness industry has traditionally leaned toward broad seasonal themes: “get your summer glow,” “holiday specials,” “New Year, new you.” While these approaches keep your brand visible, they often lack the precision needed to spark strong …

By Scott Nichols

The holiday season is upon us, and many salons are gearing up for their promotions and sales. We are entering one the best times of the year with customers wanting to get their holiday tans on. November …