Introducing a new high-end tanning unit or spa and wellness service creates one of your best opportunities to attract new customers and re-engage existing ones. When you make a significant investment, you’ll want to take the proper steps to ensure …

Today’s consumer is more informed than ever, but also more skeptical. Before they book a service, buy a product, or even follow your Instagram, they want proof. Not from you, but from other people. That’s why social proof is one …

Join Sun Evolutions’ Gina Jaeger-Morris on Oct. 1 with special guest Justin Warren from SmartSun Therapy to talk all things Red Light Therapy.

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Position Paper from the European Sunlight Association

For decades, Europe’s public health messages have highlighted only the dangers of the sun, in particular the risk of skin cancer. While avoiding overexposure is essential, new scientific evidence shows that regular and …

A new commentary in the Journal of Investigative Dermatology highlights the benefits of regular, non-burning sun exposure—known as suberythemal UV exposure—as an essential part of human biology and adaptation.

“Sunlight exposure is normal for Homo sapiens,” write authors Jiayue Gu …

By Scott Nichols

I want to lay out a 5-point plan to help you grow your business to the next level. I understand this is easier said than done, but my hope is within 60 to 90 days of implementing …

Becoming a manager is certainly something to be proud of — you have risen through the ranks of employees to an important position. However, with achievement comes challenge, and managing a team certainly has many challenges.

The key to excelling …

Owner Education: If you think education is expensive, try ignorance.

Hey, no one said this would be easy. But, when you consider that red light therapy could become a keystone service in your business, attracting non-tanners of all ages, and …