Every salon owner wants equipment that draws people in—and keeps them coming back. In today’s market, that means more than just offering a great tan. Clients are increasingly focused on how they feel, not just how they look. They’re seeking …

By Dr. Marc Sorenson, Sunlight Institute

A press release from the Vitamin D Society of Canada discusses the need for vitamin D in the winter, in order to reduce the risk and intensity of seasonal affective disorder, or SAD. SAD …

Consider the new possibilities created by rapid advancements in tanning technology, and it’s natural to think of equipment first. Revolutionary sunbed technology has propelled the industry forward in recent years, marking a new era in tanning. The same can be …

Materials provided by University of South Australia. 

Free from the sun, vitamin D delivers a natural source for one of the hormones essential to our bodies, especially the bones. But when you’re down on this essential nutrient, it’s not …

Running a salon is a team sport. Every employee plays a part in shaping the client experience. Yet one of the biggest challenges salon owners face is making sure their team consistently upholds high standards when the owner or manager …

Alongside the introduction of the SmartSun Therapy SST28, Wilbraham Tanning created a new top-tier membership offering clients unlimited access to tanning, spray tanning, and the medical-grade red light device. According to owner Samantha Asselin, the addition of the SST28 was …

In today’s tanning industry, creating a customer-centric company culture is key to long-term success. It’s not enough to simply provide a good service—salons need to create an environment where customers feel valued, understood, and consistently satisfied. A customer-centric culture isn’t …

Everything we do as indoor tanning professionals is based upon the underlying premise of sunburn prevention.

It’s a big part of the reason why all operators are trained in UV science, why we skin-type our clients, gradually acclimate them to …