Dimitra Theodoridis, Director of Technical Service, Heartland Distribution

A customer is mid-session, the equipment quits, and the whole salon holds its breath. It’s the moment Dimitra Theodoridis has built her career around. As Director of Technical Service at Heartland Distribution, …

By Scott Nichols

As you’re reading this article you can start to see the “light at the end of the tunnel” of the slow season.  As we head into the next season, I challenge you to investigate and plan for …

SmartSun Therapy is tailor-made for the tanning industry. Literally, the brand was created specifically for tanning businesses, and it’s been working for tanning salon owners for several years. It’s the perfect service to accompany tanning services because the concept is …

There’s a customer in the middle of your client list who has more money than anyone else in the room, spends it freely on looking and feeling good, and has almost never been marketed to on purpose. She’s Gen X—and …

From GrassrootsHealth

Red, Near Infrared, Far Infrared, and Blue Light from sunshine may all have unique health effects to offer

The solar spectrum consists of different forms of radiation or energy with wavelengths between 300 nm and well over 1 …

Hiring and keeping good staff has never been easy in the tanning industry. Turnover often runs high, and a reliable person who stays a while can feel like the exception rather than the norm. But the fundamentals still work in …

For many salons, the holidays represent the second-biggest sales surge of the year, right behind peak tanning season. Gift-buying momentum starts earlier than ever, and salons that prepare their gift card and package strategy now can position themselves to capture …

Sociologist Ray Oldenburg named it in 1989. Home is the first place, work is the second, and the “third place” is everywhere else that matters—the coffee shop, the barbershop, the corner bar—the informal spots where people gather and feel like …