As the new year rolls in, millions of people make resolutions centered around fitness, health, and self-care. For tanning and wellness salons, this is an ideal time to leverage promotional efforts and strategic communication to align with your clients’ goals. …

By Scott Nichols

Leadership is probably one of the most difficult, rewarding, scariest and brave characteristics we can have. I believe leadership is in all of us, but some of us are really good at using it and some of …

Laura and Paul Haenlein created Utopia Tan & Spa with a vision to provide clients with a high-end, wellness-oriented experience. From the start, they committed to premium equipment, including high-performance hybrid tanning beds. So, when they decided to add full-body …

By Michael Vidan

“You are too expensive.”

The normal first reaction to this statement is to get defensive, isn’t it? The next thought is to start to think of ways to reduce your price just to get the business, right?…

By Scott Nichols

It’s all in the follow-through! If you were to Google the definition of follow-through, it will come up saying “the continuing of an action or task to its conclusion.” In management, I have found the number one …

In today’s industry, there’s no room for wasted space or equipment that isn’t pulling its weight. Every unit must be strategically selected to deliver maximum return on investment. That’s the efficiency equation — building the right mix of tanning and …

In the age of social media dominance, TikTok has emerged as a game-changing platform, revolutionizing the way businesses approach marketing. From viral dance challenges to creative makeup tutorials, TikTok has proven to be an influential tool for businesses looking to …

Jason Belon has believed in the power of red light therapy for years — long before most salons had even considered it. His journey started with the early MyLipo paddle system, then expanded to the POLY Rejuv LED. Having done …