What began as a simple way to encourage client loyalty has evolved into a refined, revenue-driving model at the heart of the most successful salons. While early EFT programs focused on offering maximum access for minimal cost, top-performing salons have …

By Crystal Dunford

Just when I thought I had life figured out, I learned how quickly everything can change.

For 17 years, I had a career with the federal government, focusing on benefits, retirement, and planning for the future. My …

Picture a client who has been tanning for fifteen years. She knows what a good session feels like: the warmth, the flush, the faint smell of heat on skin. She knows how her body responds, how long it takes to …

Revisit this Smart Tan Magazine cover feature from July 2024:

As the tanning industry continues to adapt to modern consumer preferences, so too must our approach to attracting new customers.

Today’s young adult consumers represent the future of all tanning …

“An ounce of prevention is worth a pound of cure” — Benjamin Franklin

All eight of the chronic diseases reported to be the most expensive are associated with vitamin D

Key Points

• Vitamin D is associated with all eight of

By Grant Miller

One of the most frustrating issues I have to deal with as a salon owner is the constant need to motivate my staff to sell. After more than 30 years in retail in various industries, not a …

Pickleball, a sport that combines elements of tennis, badminton, and ping-pong, has surged in popularity in recent years, particularly among older adults and fitness enthusiasts looking for a fun and low-impact activity. A recent article from Athletech News reported on …

A Buyer’s Due Diligence Guide

Irradiance, measured in milliwatts per square centimeter (mW/cm²), tells you how much optical energy the device delivers to a given surface area. It is the single most important spec in red light therapy because it …