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The Sunshine Vitamin that ‘D’elivers on Cardio Health

Thursday, December 4th, 2025

Materials provided by University of South Australia

Free from the sun, vitamin D delivers a natural source for one of the hormones essential to our bodies, especially the bones. But when you’re down on this essential nutrient, it’s not …

Culture of Accountability: Practical ways to create a team that holds itself to high standards

Wednesday, December 3rd, 2025

Running a salon is a team sport. Every employee plays a part in shaping the client experience. Yet one of the biggest challenges salon owners face is making sure their team consistently upholds high standards when the owner or manager …

A Major Upgrade

Tuesday, December 2nd, 2025

Alongside the introduction of the SmartSun Therapy SST28, Wilbraham Tanning created a new top-tier membership offering clients unlimited access to tanning, spray tanning, and the medical-grade red light device. According to owner Samantha Asselin, the addition of the SST28 was …

Creating a Customer-Centric Company Culture

Tuesday, December 2nd, 2025

In today’s tanning industry, creating a customer-centric company culture is key to long-term success. It’s not enough to simply provide a good service—salons need to create an environment where customers feel valued, understood, and consistently satisfied. A customer-centric culture isn’t …

Sunburn Prevention: The Golden Rule of Smart Tanning

Monday, December 1st, 2025

Everything we do as indoor tanning professionals is based upon the underlying premise of sunburn prevention.

It’s a big part of the reason why all operators are trained in UV science, why we skin-type our clients, gradually acclimate them to …

Giving the Gift of Wellness

Friday, November 28th, 2025

Every holiday season, salons gear up for gift card sales, special promotions, and last-minute shopping rushes. But there’s one area of your business that’s perfectly positioned for gifting—and often easier to promote than tanning services: wellness.

From red light therapy …

75 Days to a Better Tanning Business

Thursday, November 27th, 2025

By Scott Nichols

Today, let’s talk about goals. Okay, before you turn the page because of another boring article about goals, just give this one a chance. This one will be different; I promise you that. Of course, we will …

A Winning Social Media Strategy

Wednesday, November 26th, 2025

Why do you have a social media page for your business? If your answer has anything to do with what other companies are doing or how many consumers are on a platform, you might be missing a sense of purpose …

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