We Are Sunshine

Managing Your Image: Define your management style and maintain strong leadership

Monday, June 24th, 2024

By Ashley Laabs

When your job involves supervising others, it’s easy to lose sight of the image that you project. From time to time, it’s important to manage your own reputation and leadership style. Different environment require distinctive styles of …

Full Circle: Spa services help tanning businesses gain and sustain momentum in all facets

Friday, June 21st, 2024

A lesser-known phrase than its undesirable counterpart, a “virtuous circle” occurs when one good thing happening causes other good things to happen, which causes the first thing to continue happening, and so on in perpetuity.

In the modern tanning industry, …

Introducing the K11 Air: Redefining Sunshine with Sunfinity

Thursday, June 20th, 2024

As the tanning market becomes increasingly reliant on innovative technology that allows customers to achieve the results they desire in a skin-sensitive manner, KBL presents the K11 Air, a revolutionary open-air sunbed that is set to redefine the way the …

Embrace the ‘Summer Lifestyle’ on Social Media

Wednesday, June 19th, 2024

As Smart Tan has said for years, as tanning businesses, “We Are Sunshine.” Summer might not be the best time of year for tanning businesses, but it is the perfect time to subtly reinforce that indoor tanning and laying out …

Find a Reason for Customers to Walk Through Your Doors

Tuesday, June 18th, 2024

By Scott Nichols

As we are in the middle of the summer months, most tanning salons across the country have entered their slow season. Our goal today is to look for reasons for customers to walk through your doors during …

The Health Benefits and Risks from Moderate Sun Exposure

Monday, June 17th, 2024

Special guest post by William B. Grant, PhD, a recognized “World Expert” in the top 0.1% of scholars writing about Sunlight over the past 10 years

The evidence supporting the role of moderate sun exposure and vitamin D in supporting …

Mal-Illumination: The ‘indoor epidemic’

Friday, June 14th, 2024

Many experts believe that the deficiency of sun exposure as a result of modern indoor lifestyles is widespread enough to be considered a health epidemic. They call it “mal-illumination.” Put simply by Dr. John Ott, who coined the term in …

How To Thrive During The Second Half of The Year

Thursday, June 13th, 2024

By Grant Miller

For the purpose of marketing and strategic planning, I like to break down the year into two halves. The first half of the year, I focus on growing the business by getting as many new clients as …