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Don’t Neglect the Follow-Through

Friday, December 19th, 2025

By Scott Nichols

It’s all in the follow-through! If you were to Google the definition of follow-through, it will come up saying “the continuing of an action or task to its conclusion.” In management, I have found the number one …

The Efficiency Equation: Maximizing UV revenue, minimizing costs, and creating space for wellness growth

Thursday, December 18th, 2025

In today’s industry, there’s no room for wasted space or equipment that isn’t pulling its weight. Every unit must be strategically selected to deliver maximum return on investment. That’s the efficiency equation — building the right mix of tanning and …

Marketing Spray Tans with TikTok

Tuesday, December 16th, 2025

In the age of social media dominance, TikTok has emerged as a game-changing platform, revolutionizing the way businesses approach marketing. From viral dance challenges to creative makeup tutorials, TikTok has proven to be an influential tool for businesses looking to …

The Power of Proximity

Monday, December 15th, 2025

Jason Belon has believed in the power of red light therapy for years — long before most salons had even considered it. His journey started with the early MyLipo paddle system, then expanded to the POLY Rejuv LED. Having done …

Sales Skills are Life Skills

Friday, December 12th, 2025

No matter how you look at it, once you’ve learned sales skills, you’ve sharpened a tool that will help you throughout your life. Sales performance in any job leads to individual success in the form of promotions, raises, and future …

Level Up: Setting new standards for membership pricing

Thursday, December 11th, 2025

Is it time to take your memberships to the next level?

While plenty of tanning businesses are still thriving by focusing on driving the majority of their members to all-access memberships that showcase exceptional value, others are now starting to …

The 10% That Makes All the Difference

Wednesday, December 10th, 2025

By Scott Nichols

How many times has an employee called you and said they can’t sell anything today? “Nobody is buying anything! I swear I’m trying, but literally everyone is saying no!”

I hear this all the time, and it’s …

Mal-Illumination: The ‘indoor epidemic’

Wednesday, December 10th, 2025

Many experts believe that the deficiency of sun exposure as a result of modern indoor lifestyles is widespread enough to be considered a health epidemic. They call it “mal-illumination.” Put simply by Dr. John Ott, who coined the term in …

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