By Joseph Levy

Did she really just say that?

It was Nov. 13, 1996 – just two months after Smart Tan first gathered its membership in sunny Orlando to lay down a future vision of moderation and sunburn prevention as …

By Marc Sorenson, EdD, Sunlight Institute

Almost no one realizes the dramatic improvement that sun exposure can make on athletic performance. I helped Dr. John Cannell obtain translations of many esoteric and decades-old studies that had been forgotten, probably due …

It takes a lot of deliberation and effort to bring a new team member on board, especially in small businesses. The strain on resources can be more apparent than at larger companies, meaning the hiring process must be very strategic. …

SmartSun Therapy is tailor-made for the tanning industry. Literally, the brand was created specifically for tanning businesses, and it’s been working for tanning salon owners for several years. It’s the perfect service to accompany tanning services because the concept is …

Of course, pricing plays a crucial role in influencing customer decisions, but there’s far more to consider than whether your rates are higher or lower than your competition. While discounts and promotions may seem like an easy way to attract …

Bowling a perfect game might not be listed among the typical benefits of red light therapy, but one customer at Forever Summer Tanning in Detroit Lakes, Minnesota, swears by it. After a handful of sessions in the SmartSun Therapy SST28, …

Most salons put their membership pitch entirely on the front desk and hope it sticks on the first visit. Sometimes it does. Sometimes it doesn’t. New customers are still deciding if your business fits into their routine. The mistake is …

Long before social media, tanning businesses relied heavily on “word-of-mouth” marketing to gain new customers. Even those that had the resources to invest in traditional advertising understood that more customers came to them organically via recommendations from friends and family. …