Owner Education: If you think education is expensive, try ignorance.

Hey, no one said this would be easy. But, when you consider that red light therapy could become a keystone service in your business, attracting non-tanners of all ages, and …

Every month, Smart Tan Magazine spotlights an exceptional salon owner whose story deserves to be told. Our Member of the Month feature is a chance to recognize the people behind the businesses—owners who are evolving with the industry, leading strong …

A tanning salon isn’t just a space for customers to achieve their desired sun-kissed glow; it’s also a dynamic environment that relies on the dedication and commitment of its employees. In this bustling setting, the active solicitation and implementation of …

Marketing today can feel overwhelming — especially when you’re trying to keep up with every new social media trend, algorithm shift, and “expert” claiming to have the next viral content formula. Between trying to produce polished videos, chasing engagement metrics, …

As we step into 2026, it’s clear that consumers are more discerning than ever. Successful tanning business marketing strategies now require a blend of authenticity, personalization, and digital savvy. In this guide, we’ll explore the most effective approaches to creating …

You’re not just selling time in a tanning bed or a bottle of lotion. You’re selling a service that’s all about the experience, and the experience includes the service, the products, and the results – in short, the tanning experience.…

Memory becomes a worry as humans age, and that worry has spawned a plethora of new anti-forgetfulness products. Based on recent research, we elucidate the manner in which sunlight stimulation of skin may influence important chemical reactions. These reactions improve …

When considering a major investment in a red light therapy bed for your business, it’s easy to be drawn in by a sleek, modern design. But while aesthetics matter for the client experience, it’s what’s under the surface that determines …