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We Are Sunshine

A New Way to Look at Your Business

Tuesday, July 15th, 2025

By Scott Nichols

If you are one of the few people that is glued to the news, you are brave! Depending on the day and even the hour, the news can give you some hope and more likely some anxiety. …

Planning and Promoting Summer-Themed Events

Monday, July 14th, 2025

Summer is the perfect season to host events that boost your salon’s visibility, attract new clients, and strengthen relationships with existing customers. With the excitement of warm weather and summer vacations, people are looking for ways to feel and look …

The Magnificent Sun, UV, and What They Do for Our Bodies and Minds

Friday, July 11th, 2025

By Dr. Marc Sorenson, Sunlight Institute

How important is UV? A transcendentally important scientific paper, by Dr. AT Slominski and colleagues, has added significant information about UV (sunlight) for skin. In addition, it explains the intricate connection between sunlight and …

Adapting Leadership Styles for Optimal Team Management

Thursday, July 10th, 2025

In the course of a single day, a manager may use many different types or patterns of leadership. Let’s look at the most common styles used and when they are most effective.

Democratic

This leadership style allows the supervisor to …

Making Membership Magic: Simplify, train, refine & watch revenue grow

Wednesday, July 9th, 2025

What began as a simple way to encourage client loyalty has evolved into a refined, revenue-driving model at the heart of the most successful salons. While early EFT programs focused on offering maximum access for minimal cost, top-performing salons have …

All in on Wellness

Wednesday, July 9th, 2025

While many tanning businesses are gravitating toward a more wellness-focused business model, few, if any, have gone all like Baja Beach of Berks County, Pennsylvania. In just the past year, owner Bridget Coe’s seven-figure investment in equipment and services for …

Tanning is Back in Vogue: Publication highlights a more balanced perspective on sun exposure

Monday, July 7th, 2025

Tanning is back in the spotlight, with cultural trends and wellness movements embracing the sun in a new, more balanced light.

Even dermatologists and beauty publications are embracing a more nuanced perspective on sunshine. In a recent Vogue article titled …

Incentivize Your Staff For Peak Performance

Monday, July 7th, 2025

By Grant Miller

One of the most frustrating issues I have to deal with as a salon owner is the constant need to motivate my staff to sell. After more than 30 years in retail in various industries, not a …

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