News Archive for March, 2011

It that time of the year: We all go to the trade shows/seminars to learn more about our sunbathing community, new products and new innovative equipment. This is probably the most important thing a salon owner should do every year. …

So you want to reach your customers. You send out marketing materials, then more, then more. Yet you still don’t receive the response you want. In fact the response is actually decreasing now, which instinctively makes you try harder. Is …

By: Chris Cummings

Susan Boyle has sold more than 10 million records in a little over one year. That’s quite the feat for anyone, let alone a single woman in her late 40s with no background in performing. So was …

By: Joseph Levy

It’s something that has been so very obvious to those of us who know that you make more than 100 times as much vitamin D getting a tan than you do drinking a glass of milk.

It’s …

By: Ashley Laabs

After a busy couple of weeks, one of your UV clients rushes to your salon. Her usual bronze glow has faded, but she is in need of some last minute color. With a friend’s wedding less than …

By: Will Dias

Located in sunny Aptos, Calif., Tradewinds Tanning & Day Spa was founded in 2003. Steve Hilleary purchased the salon in 2006 when he saw an opportunity to diversify into something new. He decided to buy the salon …

By Matt Russell

Many people are aware that I started the “D-Feat Breast Cancer” campaign for the Vitamin D Foundation three years ago because it made sense for our industry. With indoor tanning equipment being the most reliable and effective …

John Stossel — North America’s most-celebrated consumer exposé journalist whose “Give Us A Break” segments and best-selling books blow the whistle on consumer fraud — will be the keynote speaker at Smart Tan’s 2011 Convention and Trade Show in Downtown …