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News Archive for September, 2013

The Tanning World Unites

Thursday, September 12th, 2013

Suntanning associations from around the world are coming together onstage at the Smart Tan Downtown conference in Nashville. The World Summit offers insight that helps salon owners connect to and support their industry as it evolves.

Since the popularity of …

Painting a New Picture in Nashville

Wednesday, September 11th, 2013

Smart Tan Downtown 2013 in downtown Nashville is all about painting a new picture for your business and our industry. With the help of keynote speaker Erik Wahl – an artist, entrepreneur, and noted corporate presenter known for inspiring breakthrough …

Is Free Better than a Discount?

Tuesday, September 10th, 2013

Of course free is better for the customer, but it may also make for a more efficient promotion than a discount according to research described by the Harvard Business Review blog post “A Discount May Devalue a Product More Than …

Low ‘D’ Associated with Asthma Severity: Study

Tuesday, September 10th, 2013

Adding to previous literature linking low vitamin D, asthma and other lung issues, new research shows that the more severe a person’s asthma, the more likely they are to be vitamin D deficient.

Measuring the vitamin D levels of 121 …

Smart Management:
Take Control of Your Success

Monday, September 9th, 2013

You can be successful no matter what. Have you ever told yourself that? It’s true! If you stop letting the uncontrollable control you, your business can continue to grow and thrive.

No one can deny that the tanning industry has …

The Art of Leadership in Tanning

Friday, September 6th, 2013

It might be easy to think of this year’s Smart Tan Downtown keynote as an artist, a public speaker or an entrepreneur — but “or” is not a word that suits Erik Wahl well. More aptly described using the word …

Elements of a Compelling Brand

Wednesday, September 4th, 2013

Creating a brand that people connect with emotionally is the key to customer loyalty according to brand strategy executive Libby Gill and the Inc.com article “7 Essential Ingredients for a Compelling Brand.” People don’t choose their favorite brands based solely …

Base Tans Protect Whales from Sunburn

Wednesday, September 4th, 2013

This may be the first time you’ve ever been OK with the notion of being compared to a whale.

A new study, reported by USA Today, finds that whales, like humans, tan in order to protect themselves from sunburn.

Because …

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