News Archive for May, 2014

The U.S. Food and Drug Administration Thursday issued its final order reclassifying tanning beds from low-risk (class I) to moderate-risk (class II) devices — a controversial move some say was not unexpected, but others insist violated FDA’s rule-making protocol.

The …

An attractive, catchy sales piece still won’t get the job done without a strong, clear call to action, the Entrepreneur.com article “5 Elements of an Irresistible Call to Action” explains. Unless you’re lucky enough to have a marketing budget deep …

Swedish Beauty Gives Back! Beaches N’ Dreams Tanning Salon from Woodstock, Ontario was chosen in January to receive the help of Swedish Beauty as part of its annual Swedish Beauty Gives Back promotion. This yearly campaign encourages and honors salons …

One of the most difficult aspects of managing a team is to practice a high level of professionalism. Often, this means putting objectivity ahead of your own personal preferences. This task is rarely more challenging than when it comes to …

When it comes to strategic decision-making, sometimes you’ve got to throw out the book and become more flexible according to the Harvard Business Review article “Three Quick Ways to Improve Your Strategy-Making.” Check out their breakdown of common strategic planning …

At Smart Tan Nashville, the education  starts well before Saturday’s official opening session and keynote speaker. With best-selling author and retail expert Bob Negen on the docket for a new look at comprehensive salon marketing as well as the debut …

Shape Magazine, in an online article this week, advised readers to take advantage of the opportunity to spend some time in the sun over the holiday weekend.

“Skip the coffee and St. John’s wort. Soaking up a little sun this …

As keynote speaker Tabatha Coffey will discuss in Nashville in October, successful tanning business rely on a lot more than just tanning. Good business is also about providing an experience that makes the customer feel good. Just like most people …