News Archive for May, 2014

In a recent SmartTan.com poll, nearly half of indoor tanning businesses said their lowest-priced EFT memberships costs between $20 and $25 dollars per month. A vast majority, more than three-fourths of salons, said their lowest membership rate falls somewhere between …

By Jeff Nicklas, Vitamin D Council

As I’m sure most all of our readers and members know, there is a big debate in vitamin D right now. Some researchers think that we need more research before we can raise vitamin …

All signs point to video becoming a more prominent part of marketing in the near future, but especially with the short duration of videos on Vine and Instagram, it can be hard to know how to put it to use. …

Many people consider Smart Tan’s Nashville convention and trade show to be the industry’s equivalent of a marathon. For James Whipple, Smart Tan’s 2013 convention was actually two marathons.

Whipple is a dedicated competitive runner in his free time. Smart …

An anniversary celebration turned into a month of sales 30 years in the making this March for North Carolina independent salon Le Tan.

In recognition of its 30^th year in business, Le Tan held its annual customer appreciation week …

The story of Year Round Brown is one that encompasses two generations and over 35 years. It all started in the ’70s, when Dennis Neugebauer was an insurance agent. He enjoyed tanning indoors, but his options were limited at the …

Don’t just look for weaknesses to exploit in your competition; also study strengths that you can learn from, the Inc.com article “6 Things to Know About What Your Competitors Are Doing Right,” explains. By identifying their strong points, you can …

Dallas, TX – The educational team behind Norvell University recently visited the Dallas/Ft. Worth area to host their first stop on their Nationwide Sunless Symposium Tour.

Five years ago, Norvell Sunless created Norvell University, the sunless industry’s most comprehensive and …