News Archive for April, 2015

Most salon owners and employees are not marketers by trade, yet they bear one of the business’s most important responsibilities: To find, appeal to and retain customers with little more than words and pictures. Consistently, marketing is mentioned among the …

DALLAS, April 6, 2015 /PRNewswire/ — Palm Beach Tan, the nation’s largest indoor tanning company, is celebrating its 25th anniversary this year. The Dallas-based brand has revolutionized the industry through innovative technology, a continued focus on the education of its …

Identifying Skin Type I clients — who cannot UV tan without burning — and giving them alternatives while teaching them sunburn prevention is a cornerstone of professional tanning in North America today. Teaching clients with Skin Type II patience while …

For decades, America has embraced the idea that bigger is better, especially in business. But in the last five years alone, the major shifts in our industry have proven that the idea is no absolute. An indoor tanning business cultivates …

Sunscreen use and indoor lifestyles have led to widespread need for more vitamin D, several experts agree in a recent article in the Chicago Tribune.

“We stay inside in the North to keep warm, or in the air-conditioning in …

By Grant Miller, Salon Consultant

By the time you are reading this, most salons around the country will begin heading into the peak time of the year. As we all know, 2014 was a lackluster year and I’m sure we’re …

Registration is now open for Smart Tan Nashville — the world’s largest indoor tanning trade show and only full educational conference, Nov. 13-15 in Downtown Nashville.

As always, its the only event with all major lotion, equipment and sunless brands …