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News Archive for April, 2015

Millennial Magnetism: Practical marketing tips for an elusive generation

Thursday, April 9th, 2015

Most salon owners and employees are not marketers by trade, yet they bear one of the business’s most important responsibilities: To find, appeal to and retain customers with little more than words and pictures. Consistently, marketing is mentioned among the …

Palm Beach Tan Celebrates 25th Anniversary

Wednesday, April 8th, 2015

DALLAS, April 6, 2015 /PRNewswire/ — Palm Beach Tan, the nation’s largest indoor tanning company, is celebrating its 25th anniversary this year. The Dallas-based brand has revolutionized the industry through innovative technology, a continued focus on the education of its …

Show Your Customers You Care About Their Skin

Tuesday, April 7th, 2015

Identifying Skin Type I clients — who cannot UV tan without burning — and giving them alternatives while teaching them sunburn prevention is a cornerstone of professional tanning in North America today. Teaching clients with Skin Type II patience while …

Building Adaptability: Create the best competitive advantage

Monday, April 6th, 2015

For decades, America has embraced the idea that bigger is better, especially in business. But in the last five years alone, the major shifts in our industry have proven that the idea is no absolute. An indoor tanning business cultivates …

Bodies Crave Vitamin D: Chicago Tribune Article

Friday, April 3rd, 2015

Sunscreen use and indoor lifestyles have led to widespread need for more vitamin D, several experts agree in a recent article in the Chicago Tribune.

“We stay inside in the North to keep warm, or in the air-conditioning in …

The Road to Someday Leads to a Town Called Nowhere

Thursday, April 2nd, 2015

By Grant Miller, Salon Consultant

By the time you are reading this, most salons around the country will begin heading into the peak time of the year. As we all know, 2014 was a lackluster year and I’m sure we’re …

Smart Tan Nashville Registration Opens Today

Wednesday, April 1st, 2015

Registration is now open for Smart Tan Nashville — the world’s largest indoor tanning trade show and only full educational conference, Nov. 13-15 in Downtown Nashville.

As always, its the only event with all major lotion, equipment and sunless brands …

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