News Archive for February, 2016
Majority of Salons Lack Loyalty Program: Poll
In a SmartTan.com poll, nearly two-thirds of indoor tanning business said they do not have a customer loyalty or rewards program.
They may be something that takes a back seat to more pressing matters for many salon owners, but it’s …
Paper Reiterates UV’s Link to ‘Overall Good Health’
The cardiovascular impact of sunlight — reducing blood pressure by triggering the release of nitric oxide from the skin — outweighs any potential risk factors of exposure, researcher Dr. Richard Weller writes in a new paper published in the journal …
What Does a $4 Million Super Bowl Ad Have To Do With Salon Marketing?
By Grant Miller, Salon Consultant
Over 111 million people watched the Super Bowl in 2014, making it the most watched television program in history. With that much viewership, FOX was charging $4 million for a 30-second spot. A normal, rational …
The Dangers of Poor Leadership
By Sam Obitz
Poor leadership can kill an individual’s drive and turn otherwise thriving productive people into malcontents.
I have been associated with people who lost the love of their sport or job simply because of a change in coach …
