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News Archive for April, 2016

Member of the Month Offers a Five-Star Experience

Thursday, April 7th, 2016

Eric Anderson was first drawn into the positive environment tanning salons provide to their customers back in 1998 with his then business partner. However, he felt the industry was lacking strong leadership and was eager to turn things around. He …

Find the Middle Ground Between Scripting and Improvising Sales

Wednesday, April 6th, 2016

In a SmartTan.com poll, nearly two-thirds of salons said their staff does not use scripts to push sales. There’s no definitive right or wrong answer when it comes to utilizing scripts, but it’s no surprise that salons tend not to …

Sunlight Institute: Sunbeds Stimulate Vitamin D Production

Tuesday, April 5th, 2016

By Dr. Marc Sorenson, Sunlight Institute

A new study indicates that tanning beds stimulate the production of vitamin D by the skin.[1] The researchers compared dark-skinned people with Caucasians and found that tanning-bed sessions increased vitamin D levels almost identically …

Find, Train, Retain: No salon is complete without quality employees

Monday, April 4th, 2016

No matter what systems you put in place, your business is reliant upon proficient, dynamic employees that are passionate about delivering a quality experience for every customer. However, finding that one special someone isn’t always easy, and keeping them is …

Show Your Customers You Care About Their Skin

Friday, April 1st, 2016

Identifying Skin Type I clients — who cannot UV tan without burning — and giving them alternatives while teaching them sunburn prevention is a cornerstone of professional tanning in North America today. Teaching clients with Skin Type II patience while …

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