News Archive for March, 2018

By Grant Miller, salon consultant

There’s a lot happening all around you that will affect how successful your business will be for the next several years. It’s already no secret that the number of tanning salons nationwide has dropped over …

Prominent natural health advocacy group Natural News advised readers on correcting common mistakes regarding sun exposure in an article on NaturalNews.com.

“The sun is a major healing force and is responsible for sustaining life on this planet,” wrote Natural News …

By Kizer & Bender

A successful retailer once told us to, “Listen to your customers because they’re smarter than you think.” He also pointed out that the letters that form the word LISTEN also spell SILENT – you can’t listen …

By Katie Phillips, California Tan Sunless

Just like other industries, the sunless industry is constantly searching for new ways to attract customers. As new products and new technologies are introduced, it’s easy to focus on new innovations as selling points …

In recent years, James Mastronardi had largely stepped away from leadership of his indoor tanning business with more than 80 East Coast locations. With established management that had been with the company for many years, the business ran itself without …

Political involvement can feel intimidating and overwhelming for the small business owner who is already wearing many hats. It’s tough to get out of the daily grind, but the value of protecting the bigger picture is another essential part of …

A pair of Washington, D.C. dermatologists suggest a number of reasons to get some moderate sun exposure every day, in an article last year from Bustle.com. Some of the benefits Dr. Brian Dixon and Dr. Elizabeth Tanzi list are not …

By Chris Cummings

How well do you know your customers? I’m not asking how many of them you talk to on the phone or go out for coffee with; I’m asking how well you understand the demographics of the people …