News Archive for May, 2018

What do brands like Apple, Nike, Whole Foods, and Red Bull have in common? They sell very different products, but one thing they’re all selling is a lifestyle.

These are some of the world’s biggest and best “lifestyle brands,” defined …

By Grant Miller, salon consultant

Social media has been without question one of the most popular methods to promote and market your tanning business. Facebook is still the largest and most popular social media site for business purposes. Like all …

Most owners of independent tanning businesses seem to pride themselves on customer service. But what does that really mean? If you think it’s all about being nice and knowledgeable, your salon is missing some of the components that will make …

While some knowledge is universal, each and every tanning salon has its own unique employees, policies, strengths, weaknesses, challenges and issues. Even salons within the same chain or franchise may have slightly different needs. And of course, as we all …

The American Suntanning Association has created a simple, yet powerful initiative that will get thousands of messages to all of our representatives so our voices will be heard. This program is simple, takes a few minutes a month, and we …

American Suntanning Association, May 1, 2018 –– Over the past six months, the American Suntanning Association (ASA) has held lengthy discussions with tanning industry vendors and industry leaders to evaluate the pros and cons of hosting a national convention …