News Archive for June, 2019

When commercial UV tanning first came on the scene in the 1970s, marketing the service wasn’t as simple as just putting an ad on the radio to remind people to come to your “tanning salon.” Half of them wouldn’t know …

By Grant Miller, salon owner and consultant

Like most salon owners, I have a love/hate relationship with our business! When the busy season finally hits, it’s great to know that there is still life in this industry. But just about …

By Jeff Nicklas, Vitamin D Council

In a study published in the Journal of Internal Medicine, researchers found that avoiding sun exposure may increase the risk for all-cause mortality in women.

In past articles, we’ve covered the positive and negative …

When Sally Van Laarhoven first decided to open a tanning business, her first obsession was finding the perfect name. Fifteen years later, she’s still in love with the name, and her dedication to perfection with every aspect of Dazzle Me …

By Ivy Potter, Image Sun Tanning Centers of NW Indiana

Just like on the UV side, the sweltering summer months bring a slow season for the sunless industry. When it happens varies from region to region, but the dreaded slow …

Email marketing can be tough if you don’t have a dedicated marketing department. If you find yourself staring blankly at the keyboard, trying to decide what to email your customers this month, it might be time for you to develop …

By Ashley Laabs

The contemporary business world encourages people to make decisions based on measurable data, and rewards them for their measurable achievements. But even as we consume an overwhelming amount of data, we don’t necessarily feel better prepared to …

By Grant Miller, salon owner and consultant

I frequently get asked the question, “What’s your one key to being successful?” Although well intentioned, it’s not a very smart question. Any high achiever will tell you there are 10, 20 or …