News Archive for February, 2020

By Grant Miller, Salon Consultant

Getting your existing customers to spend more money more often is an effective way to quickly increase your revenue. Marketing is a process, and you should always be attracting new customers and maximizing the value …

DNA changes resulting from simulated moderate sunshine were corrected by the skin within hours of exposure in a study published in the British Journal of Dermatology. The 2017 finding supports the notion that moderate UV exposure is not a …

If your clients ever ask you how long an airbrush tan will take, just tell them that a single person once applied 113 tans in an hour. While that explanation would clearly be in jest, it would now technically be …

By Scott Nichols, salon GM and consultant

For the past few months, I have been writing to you, the employee. I hope some of what was said has resonated and you have seen improvement in your work and life. This …

By: Jeff Grandfield and Dale Willerton – The Lease Coach

Readers of our new book, Negotiating Commercial Leases & Renewals FOR DUMMIES, will learn that many lease renewal myths exist. Considering that the average tanning tenant only negotiates a …

By Scott Nichols, salon GM and consultant

Many of us reading this article can probably say they bought a new TV in the past few years. The big excitement in recent years is the 4K TVs that will give you …

By Marc Sorenson, EdD, Sunlight Institute

Almost no one realizes the dramatic improvement that sun exposure can make on athletic performance. I helped Dr. John Cannell obtain translations of many esoteric and decades-old studies that had been forgotten, probably due …

It takes a lot of deliberation and effort to bring a new team member on board, especially in small businesses. The strain on resources can be more apparent than at larger companies, meaning the hiring process must be very strategic. …