News Archive for July, 2021

By Tara Sanders, Touchable Tan

As of late, I am seeing more and more tanning salons in despair about sales and client numbers dropping. Though this is a never ending battle for all of us, there are affordable and creative …

For many small businesses, blogging seems like a great idea, but few follow through to create a space that’s beneficial both for their marketing presence and their customers. Because so many businesses fail to invest the time and effort, creating …

By Scott Nichols, salon GM and consultant

If you are one of the few people that is glued to the news, you are brave! Depending on the day and even the hour, the news can give you some hope and …

By John R Toston III, Account Manager, Tan-Link

If you own or operate a tanning salon, you understand that most of your revenue comes from 50-65% recurring members. However, what happens when your payments fail when your draft runs, and …

By Dr. Marc Sorenson, Sunlight Institute

How important is UV? A transcendentally important scientific paper, by Dr. AT Slominski and colleagues, has added significant information about UV (sunlight) for skin. In addition, it explains the intricate connection between sunlight and …

One of the greatest assets small businesses possess is adaptability – the capacity to make beneficial adjustments at a moment’s notice. There are countless ways you can modify your pricing, promotions or sales techniques to make your business more profitable. …

By Grant Miller

One of the most frustrating issues I have to deal with as a salon owner is the constant need to motivate my staff to sell. After more than 30 years in retail in various industries, not a …

By Lydia Calderón

Simple yet effective, Facebook contests are progressing into the new way tanning salons are growing their social media audience. They’re a fun approach to engage users and create a sense of community. Here are some contests to …