News Archive for August, 2021

By Lydia Calderón

Like Snapchat, Instagram stories are photos and videos that can be viewed for 24 hours before disappearing. On Instagram, they’re located as little circles at the top of your Instagram feed and can also be viewed on …

In a SmartTan.com poll, more than 60 percent of indoor tanning businesses said they use customer testimonials as part of their marketing.

Testimonials aren’t just about telling people what a great job you’re doing – it’s also about showing them …

By Scott Nichols

How has your recovery year gone so far since Covid hit? Some of us might be in areas where restrictions are eased up and others might be in areas where it’s more difficult to run your business. …

Instill confidence while your customers are in your lobby or throughout other parts of your salon with Smart Tan’s Lobby Video. This video is designed to be looped or to be added to your salon’s video rotation with several segments …

Becoming a manager is certainly something to be proud of — you have risen through the ranks of employees to an important position. However, with achievement comes challenge, and managing a team certainly has many challenges.

The key to excelling …

By Marc Sorenson, Sunlight Institute

Sunlight and health, from the earliest human civilizations to our current battle with COVID-19, have an inseparable link. Dr. John Fielder’s exceptionally well-written paper, History of Heliotherapy, provides insight into the past. Many ancients …

By Lisa Saavedra, Devoted Creations & Selfie Glow

There is one common factor that all super-successful salons have – a great customer experience. It’s more than just an inviting environment, which of course helps. The customer experience extends even to …

By John Toston, Tan-Link

Your business closes when your salon closes. However, there is no reason to be ever closed to a paying customer. The best time to sell to a customer is when they are already online browsing your …