News Archive for January, 2022

By Scott Nichols

In today’s world, most of us watch video clips online. If you’re like my son, you watch sports clips of athletes making the last-minute shot, touchdown or goal. What’s not shown is the other 99% of the …

By Brandon Cardinal, Sunless, Inc.

Are you ever confused as to what it is you do at your salon when it comes to spray tanning, sunless tanning and or self-tanning. It is our job as an industry to define what …

Of course free is better for the customer, but it may also make for a more effective promotion in the long-run than a discount, according to research.

A study in the Journal of Consumer Research found that offering a discount …