News Archive for August, 2022

Instill confidence while your customers are in your lobby or throughout other parts of your salon with Smart Tan’s Lobby Video. This video is designed to be looped or to be added to your salon’s video rotation with several segments …

By Marc Sorenson, Sunlight Institute

Sunlight and health, from the earliest human civilizations to our current battle with COVID-19, have an inseparable link. Dr. John Fielder’s exceptionally well-written paper, History of Heliotherapy, provides insight into the past. Many ancients …

By Lisa Saavedra, Devoted Creations & Selfie Glow

There is one common factor that all super-successful salons have – a great customer experience. It’s more than just an inviting environment, which of course helps. The customer experience extends even to …

Becoming a manager is certainly something to be proud of — you have risen through the ranks of employees to an important position. However, with achievement comes challenge, and managing a team certainly has many challenges.

The key to excelling …

By John Toston, Tan-Link

Your business closes when your salon closes. However, there is no reason to be ever closed to a paying customer. The best time to sell to a customer is when they are already online browsing your …

Thousands of studies now point to potential benefits of vitamin D and UV exposure. It’s important that tanning professionals understand how this research is going to continue to unfold and impact their business.

But as an indoor tanning professional, you …

Promotional discounts or incentives can be great assets to your salon by bringing in new customers or enticing your current customers to make additional purchases. They can be valuable to customers and beneficial to your business — assuming, of course, …

Typical economic conditions make it inevitable that businesses of all types will need to gradually increase prices for their products and services over time. Just like milk doesn’t cost what it did 10 years ago at the supermarket, if you’ve …