News Archive for October, 2022

We’ve all been waiting for the day when something happens to help change the longstanding negative perception about UV light.

Over the last 40 years, nobody has pursued that vision more fervently than Smart Tan CEO Matt Russell. From developing …

Do you know if your employees are satisfied with their jobs? It’s a scary question if you think about it. Even though most salon owners will admit that they don’t expect their 18-year-old bed cleaner to work part-time forever, few …

By Scott Nichols

We have found that there is no such thing as a secret promotion or sale that is going to increase your sales every day of the year. Sure, you might run a promotion that will increase your …

As we’re discussing in this month’s Smart Tan Magazine cover feature, the holiday season presents unique opportunities for tanning businesses to increase sales now and build momentum for busy season. That’s particularly true with sunless, which is likely the …

TORONTO, ON (October 25, 2022) – Your personal health and that of your family are the most important things in life. Optimal vitamin D levels play a significant role in helping prevent a wide number of diseases and strengthening your …

Boosted posts are one affordable way to reach a wide audience, but Facebook Ads give you more control and options. Facebook Ads allow you to choose from videos, images, collections, carousel, slideshows, canvas, lead generation, offers, post engagements, event responses, …

By Scott Nichols

As you’re reading this article you can start to see the “light at the end of the tunnel” of the slow season.  As we head into the next season, I challenge you to investigate and plan for …

By Lydia Calderón

You may want to market to everyone, but defining a specific audience has the power to grow your business exponentially. Through learning various factors about your main customers, you can cater to their needs and help better …