News Archive for November, 2023

By Matt Russell, Smart Tan CEO

In 1978 my parents ventured south for a sunny vacation in Nassau, Bahamas. This was an annual ritual – escaping Michigan’s dark winter for a week-long respite enjoying the sun. During this particular trip, …

While it’s easy to get excited thinking about the holidays – special treats, music and plenty of celebrations – the enthusiasm tends to flicker out when it comes to working during this busy time of year. This is even truer …

By Scott Nichols

My usual articles are geared towards owners, upper management and sometimes store managers. This article is different. This time I want to talk directly to the employee, the Gen-Z generation. For a vast majority of employees, the …

The possibilities for red light and other light therapy services in tanning businesses have changed. Whether you’re trying to reshape the positioning of your business or just add a solid new revenue stream, success depends on light therapy equipment that …

From GrassrootsHealth

With the change in seasons approaching (it seems like winter is already here for some!) it is important to keep in mind the natural fluctuations in season and our resulting lifestyle changes, and how it all affects our …

Do you know if your employees are satisfied with their jobs? It’s a scary question if you think about it. Even though most salon owners will admit that they don’t expect their 18-year-old bed cleaner to work part-time forever, few …

By Scott Nichols

We have found that there is no such thing as a secret promotion or sale that is going to increase your sales every day of the year. Sure, you might run a promotion that will increase your …

The holiday season presents unique opportunities for tanning businesses to increase sales now and build momentum for busy season. That’s particularly true with sunless, which is likely the most event-driven service in most salons.

Use these strategies to increase your …