News Archive for August, 2025
Summer Checklist: Perform a comprehensive business evaluation and identify areas for improvement
While the slower summer and fall months might feel like much-needed downtime for tanning business owners, they actually offer a prime opportunity to review, evaluate, and address various aspects of the business. This period can be used strategically to ensure …
Maximize Your Revenue for the Rest of the Year
By Grant Miller
Depending on where your salon is located, summer marks the beginning of the annual slow season. Typically, the first half of the year is the prime time to bring in new members, sell a ton of EFTs, …
Employee Attitudes are Contagious! How to hire employees whose attitudes are worth catching
By Michael Mercer, Ph.D.,
Employee attitudes are contagious!
In fact, employee attitude research reveals this truth. Research by Ronald Friedman, Ph.D., of University of Rochester, published in “Motivation & Emotion” journal found pairing people in a room with… (a) high-motivated …
Selling Skincare Like a Wellness Brand
For decades, tanning businesses have sold tanning, skincare and suncare products as a companion to their core services. But today, as more salons evolve into wellness destinations, these retail offerings should become a more defined element of your brand.
Skincare …
Creating a Professional Wellness Therapy Environment
By Matt Russell, Smart Tan CEO
Last summer, I met with a salon group that has been using SmartSun Therapy medical grade red light beds in their stores for two years. The purpose of the meeting was to discuss what …
New Study: One-Third of Pregnant Women in the U.S. Are Vitamin D Deficient — And It May Impact Their Children’s Brain Development
A recent study published in The American Journal of Clinical Nutrition finds that roughly one in three pregnant women in the U.S. lack sufficient vitamin D — a deficiency that may have lasting effects on their children’s brain development.
Researchers …
