By Lydia Calderón, Smart Tan Marketing Manager

Email marketing is still a vital tactic when communicating with future and current customers of your tanning business. With an estimated 2.9 billion email users worldwide by 2019 (Statista), it’s no secret that email marketing remains a key part of your marketing mix.

That said, email marketing should be approached much differently than it was just a few years ago. Mobile devices accounted for 8% of email opens in 2011. In 2015 however, that number dramatically increased to 55% (Litmus). Consumers have changed in recent years due to the growth of mobile technologies. They’ve become visually oriented and expect more from the brands they follow and support. Because of the digital shift, marketers are having to create a new plan to better serve the needs and wants from their audiences.

Most businesses send out emails regarding specials, events, or recent news updates. Emails help them share information with their contacts and build a relationship for their business. Times have definitely changed, but one thing is for sure: emails are an easy and affordable way to reach your contacts.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.