By Amara Khajenouri, California Tan Sunless

Are you looking to find more clients and grow your brand awareness within your community? If you answered yes, then you are in the right place! It can be tough to balance a spray tan business with booking clients, training employees and managing the day to day tasks. Social media can easily take a backseat, but it doesn’t have to be that difficult. With a little planning and a clear vision of your target clients, social media can grow your spray tan business, create loyal customers, and help you make more money. Now it’s time to implement a local marketing strategy and connect with your clients through social media.

1. Mix up the content you are creating

Share your brand message on social media by mixing your content, such as photos and videos, to create a story. Social media platforms are constantly changing their features and are allowing users to share information in various ways such as photos, videos, Boomerangs, etc. A great way to add this into your spray tan strategy is to post before and after photos of clients, capture funny team moments through photos and videos, highlights of your newest products on Instagram stories or Facebook Live or maybe a tutorial video on how to use a product at home. Create a well-rounded story of your brand by creating multiple forms of content for customers to want to come back for more!

Click here to read the entire article in the latest issue of Smart Tan Magazine online.