By Tara Sanders, Touchable Tans

I recently was lucky enough to celebrate my salon’s five-year anniversary. They say that it takes five years to “make it or break it,” so I’m on the better end of those odds! I really wanted to play this year’s anniversary up big! I always host a free tanning weekend each year on this date, but I wanted to do more this time and really stand out. The problem…limited funds! Like always, the budget was tight. But I was determined!

I really wanted it to be a party. I printed out 50 exclusive coupons for $50 in free sample lotions just for turning in that coupon the day of the event. These were mailed out to all high-dollar clients who had not been to the salon within the past six months. Then my girls printed hundreds of fliers to pass out all over town. Finally, the biggest advertisement is our Facebook and Instagram posts. And just like that, the guests were invited!

I set up a 20×20 area in front of my shop with some pop-up tents. I chose a few of my clients who have direct sales businesses and invited them to set up tables outside for the day. It was a great eye catcher and helped to draw people our way. They would talk and draw people over, and once they were done chatting them up about whatever they had to offer, they would then walk them inside to me! It worked great! I got free promoters in front of my store, and I was able to help other entrepreneurs show off their businesses.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.