Alongside the introduction of the SmartSun Therapy SST28 in July, Wilbraham Tanning created a new top-tier membership offering clients unlimited access to tanning, spray tanning, and the medical-grade red light device. According to owner Samantha Asselin, the addition of the SST28 was an instant success, with many of their $89 per month UV and sunless members upgrading to the $129 per month option, which includes all three services. With non-membership pricing for the SST28 ranging from $29 for a single session to $215 for 10 sessions, the $129 membership is a no-brainer for anyone interested in both beauty and wellness benefits.

“We’ve been really happy with the SST28. Customers are liking it, and I’m not really having to advertise it because the customers we have are using it and recommending it to others,” Samantha says.

Why the SST28?

When deciding to expand the salon’s services, Samantha chose the SST28 for its effectiveness and natural integration with, while she also wanted something separate from hybrid equipment to appeal to both tanners and non-tanners. Even non-tanners are now signing up for the $129 membership because it’s still the most affordable way to use the SST28 regularly.

Samantha’s research into a variety of red light therapy equipment options led her to the conclusion that SmartSun Therapy was the best option available.

“I really wasn’t interested in hybrid equipment because I wanted something separate that people who didn’t want to tan could use. I did research, and it seemed like red light with tubes doesn’t really work. The ergonomic design of the SST28 is great, and the clients can get in and out easily. It’s nice for people who used to tan and miss it because it does feel so similar,” he says.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.