A New York primary care doctor joined a growing list of health-care experts who are calling out “Sun Scare” as dangerous, instead encouraging people to embrace UV exposure as natural and intended.

“Living in Western New York is a bit challenging when the long winters lead into a chilly, dreary spring. It is no wonder that our Vitamin D levels are exceptionally low and our cancer rates are exceedingly high,” Dr. Catherine Stack wrote in The Niagara Gazette in an essay titled, “Enjoy the Sun — It’s Not Your Enemy!” on Tuesday. “Warm, sunny days are just around the corner and if you are anything like me, you will want to spend every possible minute outside. Will I avoid the sun because I think it causes cancer? Absolutely not! Will I slather my skin with brand named SPF 50? Absolutely never! Believe it or not, growing up near the ocean and spending many summer days on the beach actually decreased my risk for skin cancer.”

Stack is promoting what Smart Tan promotes: see through the marketing-driven scientific deception and look at what the science really says. “Yes, I do need to protect my sun-deprived skin from burning when I travel to the Caribbean during the winter months. Burning will accelerate the aging process and I do not need or want any help in that department. During the summer months, sunscreen is only applied if I will be out all day.”

Stack also takes on the melanoma myth.

“Has anyone noticed the incidence of skin cancer has dramatically increased since we have been slathering on sunscreen and hiding from the sun? Melanoma (the deadly skin cancer) rates have risen 1,800 percent since our grandparent’s generation. Most individuals I know who have been diagnosed with melanoma have never been sun worshipers or had jobs that kept them outdoors. Those working outdoors have the lowest risk of this deadly form of skin cancer,” she wrote.

To read Stack’s article click here.