We Are Sunshine

Answer Tanning’s Toughest Questions with TanningTruth Certification

Friday, April 11th, 2008

Smart Tan’s TanningTruth Certification course gives your staff the confidence to correctly answer some of tanning’s toughest questions. One such question: Does tanning cause cancer?

2008-04-10-the-truth-tanningnews-copy.jpg“We think your staff needs to understand how to answer these questions the same way every time,” Smart Tan Vice President Joseph Levy said. “That’s why this course breaks down tanning’s toughest questions into easy-to-understand and repeat statements. There are so many mis-statements and myths about UV and tanning. We want to give you the material you need to dispel these myths.”

Here’s how the course addresses the question, “Does tanning cause cancer?”

Your Answer:

To best answer this question, you need to be able to distinguish the difference between tanning (a natural body process) and overexposure to sunlight, (sunburn and repeated sunburn) which is a different thing altogether. Consider:

  • Tanning is the process of skin cells turning brown to protect themselves from sunburn. It’s natural. No part of this process is involved in the development of skin cancer.
  • Skin cancer seems to be associated with overexposure to UV light. (Not exposure – overexposure). And that is different from tanning. We aren’t in the business of selling sunburn and overexposure. We sell moderate tans and we teach our clients to avoid sunburn outdoors.
  • It’s wrong to just say that UV light damages your skin. To say that ‘UV light damages your skin, and therefore you should avoid sunlight’ is like saying that ‘Water causes drowning, and therefore you should avoid water.’ You need water to live, and you need UV light and sunlight to live.
  • We would all be dead without regular sun exposure. Don’t forget that.

For information on ordering Smart Tan’s TanningTruth certification call your Smart Tan Member Services Representative at 800-652-3269 or 866-795-3755 in Canada.